JF Brand & Growth Studio

Building Brands That Scale

I'm Jennifer Fish, a brand and growth leader with 20+ years of experience building and repositioning consumer brands across DTC, retail, and high-growth CPG. I specialize in turning strong products into clear, culturally relevant brands through positioning, storytelling, integrated campaigns, and customer experience systems that drive growth and brand affinity.

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Brand Strategy
& Foundation Building

I’ve led end-to-end brand refresh and repositioning work for high-growth CPG brands including Pawstruck, Redbarn, and Protalus. My work clarifies creative identity, positioning, and messaging to strengthen differentiation, improve conversion, and support retail expansion across DTC and national accounts, including placement in Walmart and Costco.

Integrated Marketing
& Revenue Growth

I build coordinated marketing engines across ecommerce, lifecycle marketing, paid media, influencer partnerships, and retail campaigns. At Protalus, I introduced structured planning frameworks that improved cross-channel execution, drove 42% net revenue growth, 27% CRM revenue growth, and reduced customer acquisition costs by 50%.

Product Storytelling
& Go-to-Market Leadership

I translate product innovation and category insight into clear, customer-facing narratives across packaging, ecommerce, campaigns, and retail merchandising. I’ve led integrated launch and go-to-market strategies that aligned product, creative, sales, and ecommerce teams around a unified brand story, supporting expanded retail placement and sustained double-digit revenue growth.

Consumer Insight
& Brand Evolution

I use product reviews, customer feedback, and engagement data to identify perception gaps and sharpen brand messaging. Most notably, I repositioned Redbarn’s Air Dried product line from product-focused messaging to benefit-led storytelling, aligning packaging, product pages, and retail merchandising around a clearer narrative that improved shopper understanding and strengthened retail partner support.

Starting at $5,200

Brand Clarity Sprint

A fast, focused brand clarity sprint designed to identify what’s working, where the message is breaking down, and what needs to change to create a clearer, stronger path to growth.

BEST FOR: Brands that have momentum, but the story is muddy.

WHAT I'LL DO: Clarify the brand foundation, sharpen the story, and build messaging systems that make the brand easier to understand, sell, and scale.

Starting at $8,500

Product Storytelling & GTM Sprint

A focused product storytelling and go-to-market sprint designed to translate product value into clearer customer-facing messaging, stronger launch strategy, and a more connected path from product story to market execution.

BEST FOR: Brands launching, relaunching, repositioning, or trying to make a product easier to understand and easier to buy.

WHAT I'LL DO: Turn product value into clear, customer-facing storytelling across launches, ecommerce, campaigns, packaging, retail, and sales channels.

Starting at $7,000

Lifecycle & Retention Strategy

A strategic lifecycle and retention project designed to identify where the customer journey is losing momentum and build smarter email, SMS, post-purchase, and repeat purchase strategies that increase loyalty and long-term customer value.

BEST FOR: Brands that are acquiring customers but need stronger systems to improve repeat purchase, loyalty, subscription performance, and customer lifetime value.

WHAT I'LL DO: Build customer journey strategies across email, SMS, subscription, and post-purchase experiences, helping brands increase repeat purchase, improve retention, and grow higher-quality DTC revenue.

Starting at $13,000

Integrated Marketing Systems Build

A structured marketing systems build designed to connect campaigns, content, lifecycle, ecommerce, retail, and reporting into a clearer operating plan that improves execution, alignment, and growth.

BEST FOR: Brands that have activity happening across channels, but no clear operating system.

WHAT I'LL DO: Build the campaigns, customer journeys, content systems, and retention programs that connect brand activity to business growth.

Fractional Brand & Marketing Leadership

Ongoing senior marketing leadership for brands that need strategic direction, sharper prioritization, and hands-on momentum without hiring a full-time executive.

BEST FOR: Brands that need senior marketing leadership, but aren’t ready for a full-time executive. Requires a 3-month minimum commitment.

I offer three tiers of fractional consulting:

Advisory

BEST FOR
Founders or marketing leads who need senior guidance, not day-to-day leadership.

Starting at $2,500 per month

Fractional Lead

BEST FOR
Brands that need ongoing brand and marketing leadership.

Starting at $5,500 per month

Embedded Partner - Senior Marketing Leadership

BEST FOR
Brands in transition, active growth, repositioning, or channel expansion.

Starting at $9,200 per month

BRAND IDENTITY
& REPOSITIONING

Led the Pawstruck rebrand from strategy through execution, sharpening the brand’s positioning, voice, and visual identity to support DTC growth and expansion into national retail, including Walmart and Costco.

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PRODUCT POSITIONING
& RETAIL STORYTELLING

Repositioned Redbarn’s Air Dried line from product-led messaging to benefit-driven storytelling, clarifying the value of air-dried nutrition across packaging, ecommerce, and retail merchandising to improve shopper understanding and strengthen retail partner support.

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BRAND FOUNDATION
& GROWTH STRATEGY

Developed the Protalus brand foundation from the ground up, clarifying positioning, messaging, customer journey, and growth strategy to better connect product science with customer pain points and driving a 42% net revenue increase.

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NOTE: The current Protalus website does not reflect the work I did for the brand.

TRADE SHOW STRATEGY
& RETAIL EXPERIENCE

Led Redbarn’s trade show marketing refresh, creating a more compelling brand experience that brought the Family of Foods story to life, improved product education, and gave sales teams a stronger platform for retailer conversations.

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LIFECYCLE SYSTEMS
& REVENUE GROWTH

Built a lifecycle marketing system across four DTC brands, leading the transformation from batch-and-blast email marketing to a structured, lifecycle automation ecosystem that increased retention, repeat purchase, and customer lifetime value, generating $1.8M in incremental CRM revenue in year one.

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PRODUCT MESSAGING ARCHITECTURE

Built the approved product messaging framework for a natural dog chew line, turning functional claims around safety, digestibility, ingredient simplicity, and long-lasting enrichment into clearer customer-facing storytelling for campaigns, ecommerce, and retail merchandising.

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